The International Style
Zurich & Basel, 1950s—Present
ORDER
FORM
CLARITY
An interactive exploration of the Museum für Gestaltung collections and the pioneers who defined modern design language.
Fig. 01
01. The Philosophy
The Rigid Framework
"The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style."
Objectivity over Subjectivity. The Swiss Style emerged from a desire to communicate without the interference of the designer's ego. It favored photography over illustration because the camera was seen as a mechanical, objective eye.
"Geometry is the foundation of all clear communication."
NEUE
AKZIDENZ GROTESK
The functional typography must be legible. The grid organizes the chaos of the content.
02. Key Figures
Pioneers of the Style
1950 — 1980
Josef
Müller-Brockmann
The Rigorous Communicator
Key Contribution
Grid Systems
Representative Work
Musica Viva
03. The Studio
Construction
Influence form through parameter adjustments. Based on the concrete art principles of Max Bill.